BUILDING A BRAND THAT LIVES UP TO ITS NAME.
Families have relied on The GIANT Company as their regional grocery store to help them connect with each other and their communities for nearly 100 years. To share this heritage, Brownstein helped define their commitment to customers, team members, and the community. Pleased with the results, GIANT was inspired to double down on future growth and investment through a series of campaigns and activations.
For Today’s Table
To stand out in a sea of sameness and evolve the brand to be designed for the way families live now, GIANT recognized the need to move from functionally driven to emotionally driven. From purpose, to positioning, to platform, Brownstein led an integrated initiative reimagining the GIANT brand, defining its place in customers’ lives, and ultimately the communities it serves.