For years, Inspira invested in technology, personnel, and expanded clinical offerings in Southern New Jersey, yet there was still a perception that the health system couldn’t keep up with the innovations of modern healthcare. They also suffered from a large volume of outmigration to other Philadelphia health systems.
When it comes to healthcare, the things people value most is access to advanced clinicians and the most innovative technology. Folks in the Southern New Jersey community believed they needed to go “across the bridge” to Philly to get the best healthcare and the leading-edge technology.
So…..how do we prove to Southern New Jersey residents that outstanding technology and the best care is actually right in their own backyard?
Well, put it in their own backyard. Oh yeah, then run a killer spot on the Super Bowl.