What does NJM stand for? Well most don’t know it stands for New Jersey Manufacturers. That was our first challenge.
NJM offers auto, homeowners, condo, renters, and personal umbrella insurance policies to Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania residents.
How do make you those 3 simple letters mean something in the insanely crazy, competitive insurance category?
You make those 3 letters stand for something no one else stands for.
NJM…..No Jingles Or Mascots. Nice huh?
And that's not just a tagline. It's their mantra.
The insurance industry has resorted to bizarre marketing gimmicks, where it's waaaaaay less about insurance and waaaaaay more about who screams the loudest.
At NJM, that's not what our customers have come to expect from us, or really want.
For over 100 years, NJM has provided great coverage without the use of dopey mascots or that stuck in your head repetitive jingle, that stuck in your head repetitive jingle, that stuck in your head repetitive jingle.
Sorry. See what I mean?
When protecting some of life's biggest investments — like your home or car — the most important thing is knowing you have the right coverage with an insurer you can trust.